'Barcode'  is a series of works provoked by the methods and algorithms employed by various corporations to track footprints through cyberspace and analyse this accumulation of personal information [often freely given by the subject themselves]  to assemble a specific profile, ostensibly to refine targeted marketing. If generated by a retail corporation, this may offer more or less meretricious commercial rewards; in the hands of those controlling state apparatus and financial interests, the consequences may be far less benevolent. These are ‘Cassandra’ paintings, railing against the development of a social system where each individual is reduced to a consumer unit, or worse, a saleable commodity; assigned a value with no more dignity than any other off the shelf product; reduced to a de-personalised barcode.”

 

© 2023 by EK. Proudly created with Wix.com

  • Instagram
  • Facebook Social Icon
  • LinkedIn Social Icon
  • YouTube Social  Icon